Selling e-learning courses is possible for every size of business with a learning management system.
For many course providers, two of the biggest concerns will be technical: where to host the content and how to sell courses online?
A cloud-based LMS provider can provide the hosting solution including management of hosting, delivery and, of growing importance, security.
An LMS including e-commerce features or integrating with commercial e-commerce services such as Shopify can provide the online store. Integration with payment providers such as Stripe or PayPal takes care of all purchase transactions, again providing built-in security so that money drops into the course provider’s bank account with taxes and commission automatically deducted.
With hosting and the technical aspects of selling taken care of, businesses can focus on what type of e-learning courses to sell and how to charge.
There is no limit to the topics for e-commerce courses. Languages, programming, soft skills, project management, technical skills can all be taught through e-learning.
When sold through an LMS, courses can combine different content formats to suit different learning styles. Traditional text-based materials can be provided for those who like to pore over reference materials, while videos and animation can bring to life topics where more interaction is required. Short videos demonstrating practical tasks, such as changing a component on a car or showing an aspect of electrical wiring, can support text instructions to reinforce understanding.
Live video also enables real-time discussion for seminars or workshops, ideal for language courses where students can practise their learning or customer service courses where students can take part in role play.
Interactive quizzes and assessments can also be incorporated into courses to check progress and enable students to progress to the next level once they have demonstrated sufficient proficiency.
There is also a choice of how to charge for courses. Some students may want to pay for a single course, while others may want to pay a monthly subscription to your library of courses to access them at any time. Customers could be individual students or organisations wanting to subscribe for multiple users.
Live courses with limited places can also be offered, enabling learners anywhere in the world to sign up to webinars, while webinar recordings can be made available to those who want to watch at their chosen time.
Your e-commerce-enabled LMS should provide the option of offering all these selling options so that you have the flexibility to run your e-learning course business in the way that suits you.
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